Increased web traffic equals increased revenue for your company. Why should you spend thousands of dollars on a web site that can't be found on a top-level search? There is much more to an effective Internet presence than a pretty web site.
We specialize in improving the search engine ranking of existing web sites. In most cases, your web site doesn't need to be re-designed to benefit from proper search engine placement.
Search engine positioning is an essential part of any company’s online marketing campaign. Industry statistics verify that the vast majority of web traffic to a company’s web site is derived from search engine results. With thousands of businesses entering the online marketplace, the need to stay ahead of the competition and in front of your customers is undeniable.
Search engines often change their parameters, which makes the value of an ongoing campaign apparent. They all have different rules (or algorithms) and formulated pages are created for each of the major search engines to match each one of their own algorithms. Content is optimized and re-optimized based upon new algorithm requirements and the ranking attained for each of the client’s optimized search terms. This allows us to actively maintain the search engine ranking of your company's web site and make the necessary changes required to increase your positioning within the search engines without having to make any changes to your primary web site. The content within your site is a key factor in getting you positioned within the major search engines; it is not all about Meta tags anymore.
•85% of all new customer traffic to web sites is from search engine results
•95 Million Americans use search engines on a monthly basis
•Consumers use the "search" feature more than any other application except email
•Customers coming to your web site via a "search" are more likely to buy, because they are specifically looking for your product or service
For complete details on how Search Engine Positioning can help to improve your company's ranking within the major search engines and increase qualified web traffic, contact us via email or call us directly at 814-730-9550.
Why search engine optimization is alive, well, and kicking - and as crucial as ever to the success and profitability of your business
March 2003
"If you build it, they will come…"
While this is a great line from one of my all time favorite movies, "Field of Dreams," it is frighteningly also a principle that far too many web site owners inexplicably live by.
Let's face it. In the world of online marketing, "building it" means nothing. The new mantra must be "If you PROMOTE it, they will come."
So what's the best way to promote it? Virtually all credible third party statistics would suggest search engine optimization. Consider the following statistics:
In a study released by ActivMedia Research, Search Engine Positioning was ranked the #1 web site promotional method used by eCommerce sites.
Search engines create more awareness about Web sites than all advertising combined including banners, newspapers, TV and radio (IMT Strategies, a division of the Meta Group).
The cold, hard truth is that if you're not successfully optimizing your site (and if it's not search engine friendly), you're losing hundreds and thousands of hits from the very people you most want to visit your site - people who demonstrate a serious desire for what you have to offer, by proactively typing keywords related to YOUR business into the engines.
Success to any business is having people know who you are and what service or product you provide. The missing word is marketing - it is the last function before the sale is made. Marketing is getting the customer to the purchase point.
What we do for you:
1. We analyze your website, goals, competition, and current search engine visibility to accurately determine what your needs are. This is done with extensive research, keyword analysis, marketing analysis and researching your competition.
2. Based on considerable research and analysis, we recommend the most effective keywords to target during the promotion. These keywords or phrases will drive more traffic to your website and will be the goal of your campaign.
3. We will optimize the content of your site for the specific keyword/keyword phrases that are specific to your industry.
4. Submission of your site is done by hand to the major search engines. We use NO automatic submitting software. Submitting manually enables us to expertise each submission to the likes and dislikes of each target search engine and produces much better results. Many search engines actively ban automated submissions due to the massive volume of "spam" submissions they receive daily.
5. We will send monthly reports showing your to your email address detailing site placements across the various search engines.
6. At all times Wrightweb1 maintains a high standard of promotion ethics. We do not use any techniques that are considered spamming or deceptive by search engines or directories.
*Beware of anyone who promises any type of Guarantee, due to the fact: Search engines often change their parameters, which makes the value of an ongoing campaign apparent. They all have different rules (or algorithms) and formulated pages are created for each of the major search engines to match each one of their own algorithms.
*Search Engine Positioning is an art and needs to be constantly monitored due to changes that occur.
Search Engine Placement: Every service-proposal or quote will be custom-tailored to suit your needs and goals. We believe that each marketing campaign is different for each client and each industry is unique in its own way.
Packages start at $2500.00 for 3 months of service and a monthly maintenance charge will occur after your 3 month campaign of $150.00 per month. Search Engine Positioning needs constant monitoring. Your web placement position will constantly change. You may have a good spot today, but that may change as more sites get listed in your category. Our placement maintenance program will continually assess and tweak your listing to keep your site in its proper place, at the top.
Services we provide:
• Search Engine Friendly Website creation
• Graphic Designers – Need a logo, create email, we can provide you with this service
• Search Engine Placement
• Monitoring and Maintenance of your Search Engine Positioning
• Keyword Analysis
• Link Popularity
• Competitive Analysis
We believe that each company is unique and we believe to give you the specific attention that your company needs, we will customize each package specific to your needs! Call Wrightweb1 today and find out what we can do for you!
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